Sample Vlog Post Critique

Let the Jelly Roll

I chose this vlog of a husband and wife team baking a jelly roll. I liked the simplicity of this vlog and overall the message of cooking is a learning experience. They follow a recipe but still make mistakes and learn from them. This illustrates the intended audience in that it is not for expert cooks, but amateurs who enjoy easy, simple recipes. This far from pristine video does not have very extensive visual rhetoric. It uses simple fading out or cut outs, and then moves forward in time. Occasional zooming in is used to show a closer look at the food and process of baking it, which is ideal for the audience. The audience desires to see how to make the food, simply. They are not watching to be wowed by special effects or the celebrity of the cooks.